Kirstie Alley is getting into the business of weight loss once again as she has broken away from her partnership with Jenny Craig, and is starting her own weight loss brand.
The 57-year-old Alley has stated she hopes to “develop and pilot my own weight-loss brand that I hope to launch in 2009.”
She spent three-years with Jenny Craig, which she stated was “extraordinary.” She stated she will now help millions of people fight obesity and lose weight.
Jenny Craig offered her a contract to stay, but Alley turned it down to start her own brand apparently.
She will no longer appear in the Jenny Craig ad campaigns.
Alley to Develop Own Weight Loss Brand February 21, 2008